Supply Chain Management

Showcasing an intersection of business analytics and enterprise strategy, this case study examines how Zara maintains its competitive edge through a fast-paced, vertically integrated supply chain that can design, produce, and deliver new fashion trends in just two weeks. Developed as a collaborative project for a business course at Miami, the study evaluates Zara's operational strengths and vulnerabilities to disruption, proposing data-driven enhancements like social trend integration and SAP/Oracle ERP demand-forecasting systems to optimize inventory balance and profit margins