During one of the communication courses I took at Miami, we had a semester long project on strategic brand audit analyzing Victoria’s Secret’s pivot from high-glamour exclusivity to modern inclusivity. These links feature consumer research, ad analysis, SWOT evaluation, and a digital campaign proposal.

This project showcases my ability to analyze real-world brand challenges. Specifically, how legacy brands navigate major cultural and market shifts. By conducting a full brand, consumer, and ad audit, I proved I can take complex consumer sentiment data and turn it into actionable, platform-specific campaign strategies that protect brand equity while reaching modern audiences.